Charlotte Tilbury Lunar New Year
We were asked by Atom Studio to create the CGI Rabbit character for Charlotte Tilbury's latest advertising campaign.
To celebrate the Lunar New Year and the Year of the Rabbit, Charlotte Tilbury approached Atom Studio to bring this idea to life. Working with Atom, we created the 3D character animation for this campaign.
To start, we sculpted the Rabbit character based on Atom's celestial inspired designs, then rigged it for animation to make it as expressive and fluid as possible.
We were then provided with the final ungraded footage of the model, and 3D tracked it to be able to place the Rabbit character within the same scene and camera movement.
Then onto animation - The Rabbit scenes were blocked in and once the client was happy with the general direction, we then polished and finished the animation with an emphasis on a cute and curious personality for the Rabbit.
We delivered the finished animated scenes to Atom Studio to be composited together into the finished product.
You can see some of the behind the scenes process below.
Producer: Carla Shaw
Director: Chris Shaw
Concept Character Artist: Lucy Hirst
Modelling & Rigging: Nick Tietzsch-Tyler
Character Animation: Ben Simpkins
